Hirra

Product-minded engineer. Long-haul work with complex business and AI.

AI · Engineering · Indie · Long game

A diagram showing four directions: engineering, indie, AI, long game

A few takes

AI

AI isn't a shortcut to writing code—it's a new kind of tool. Treat it like an extra collaborator on the team: brief it with context, set clear boundaries, and know when to trust it versus take over.

Engineering

Code is first written for humans to maintain. Clear interfaces, consistent conventions, low cognitive load—these matter more than clever tricks. Making complex things simple is the hardest part of engineering.

Indie

Engineers who write code long enough forget another hard thing—making something that can survive on its own. Get one real user and one real order working before talking about scale.

Long game

Mastery isn't a one-shot achievement. Every few years, dare to start over as a beginner: change direction, read outside your zone, train the body too. Endurance beats speed.

A few milestones

  1. Started in tech after graduation. Web, frontend, Node, build tooling.
  2. Joined a major e-commerce company; focused on the domestic market.
  3. Led a small client-side team for international markets; shipped several long-term cross-team projects.
  4. Exploring AI-native engineering. Transitioning to agent engineer.